American Beer Market Case Study Example | Topics and Well Written Essays - 500 words

American Beer Market - Case Study Example US sales and market shares are shown in the following: Bud Light has seen a 2% growth in 2008 which is greater than other light beer competitor. The brand still remains as the top-selling beer in global terms. Growth drivers include rising market share in Mexico which went up 27% in 2008 and made the brand Mexico's No.1 light beer brand. This was due to the equity investment made by the company to the Grupo Modelo S.A.B. de C.V. which has 56% of the Mexico beer market. In Canada, sales volume went up by 30% due to innovative marketing strategies and sponsorships of popular teams in the National Hockey League like the Toronto Blue Jays. Anheuser-Busch has also set its eyes in China's emerging and burgeoning market. A production facility has already been established in the country where the main product to be made was Bud Lite. The company has also teamed up with China's oldest and largest brewery, Tsingtao. In October of 2007, owners of Miller and Coors announced a joint venture to try to unsettle the behemoth Anheuser-Busch which had 51% of the total beer market. Miller commands 18% while Coors has 11%. The said merger entitled Miller to a 52% economic interest while the rest is to Coors. The joint-venture, MillerCoors, was expected to benefit from an estimated $500 million from the integration of its distribution system and market shares.

Network Access Using Correct Credentials Coursework - 1

Network Access Using Correct Credentials - Coursework Example Additionally, other abnormal computers like automatic dialing the internet may also be an indicator. Further, use of keyloggers can be essential in keeping a log of the number of times your account has been accessed. However, copying of small files may not increase network activity significantly so it may be hard to detect. Furthermore, shared folders are freely accessible on the network without the use of a password. The situation discussed above differs from packet sniffing. In it, there is no software required to access the folders as they are already shared and the password is also known. Additionally, packet sniffing is an illegal practice of intercepting network traffic to and from a computer on a network. The limit of what may be accessed through both of these methods is also different. While packet sniffing can access everything sent over the network, the above scenario does not include such capabilities. Using password to access a local computer is much easier than packet sniffing. The situation in question 2 is real and very likely in a work situation. Numerous cases of employees stealing information from their colleagues have been reported. One simple way for protection in such case is the change of password. Changing passwords constantly will ensure that someone has difficulty ever using your password to access your computer. Another method is by use of the firewall. A firewall may be a hardware or a software program which restricts unauthorized external access to a local machine or an internal network. Additionally, a review of which folders and files to share and which not to share is also important. The designers who had their systems attacked by a worm and their designs stolen would have known of this intrusion and subsequent theft of designs. An antivirus software installed on the computer is one sure way for such detection.